ADIDAS - ACE / Control
Our commercial direction debut. A mind bending mergence of digital and analog techniniqees that all come together to represent Herbert Luciole’s signature “in Camera” magic.
We were asked to make a vibrant film that described the "character" of the player that would typically where this boot. Our stating point was the main image below. Our task was to bring it to lifeE
Naturally we made a human operated, digitally synchronised machine. This machine used century old techniques incorporating two way mirrors mixed with digital back projection and a software controlled lighting array. At the same time a team of five people articulated the “breathing” mirrors and pivoting shoe.
The machine was operated with live playback with music that we wrote and co-produced -- with our long term collaborators and friends (DOP) Michael Brooke - http://www.brookecamera.com/ & (audio collaborator) Dylan Galletly - aka full force wolf horse - http://www.fullforcewolfhorse.com/
