Direction

Young, Master baker - Lou Bouch describes his desperation at trying to keep the traditions of his fathers business alive.

With a subway opening up on the same street the tourists are drawn to the cheap deals and American branding. All the while, one of the most well respected, family businesses of Paris is cast in the shadows.

Not for much longer! As Lou signs his family business up to Off-Sure he guarantees that he can drive down his costs to that of his new competitors and keep producing the same high quality bread standards!

Off-Sure - Offshore banking for the little guy!

Subjectivism - Micah White (subjective-spiritual)

Change your inner reality to change your external reality

Revolutions are a shift in mood, and protests are the visible manifestation of this transformation.

Social networks are vectors of emotional contagion.

The next revolutionary movement will be triggered by an epiphany that spreads throughout the world.

In this one minute video Reichle questions whether there's difference between something called the synthetic self and the self. We don't only wear masks, switch identities and try to save ourselves from exposure in our online appearances, but also do so in our daily life. Are the transitions fluid or are they hard and edgy?

Originally created as part of The One Minutes feat. Goys & Birls workshop at Radical Cut-Up of Sandberg Instituut, Amsterdam.

Directed and Shot by Herbert Luciole

Volunteerism - Micah White (subjective-material)

The dominant exoteric branch of activism.

Often starts with statements like, "If only everyone would at the same time do”

Adopt tactics designed to be easily replicated and modified by other protesters.

Young, Master bike mechanic - Fabian Reichle, Describes desire to build a thriving business and his exasperation with all the new overheads.

With a chain stores swamping the market and Amazon providing cheap, fragile bikes at a fraction of the cost, Fabian has to find a new way to grow his business - Without loosing the very passion that made it all begin in the first place! It's time to come out of the shadows.

Now is the time! As Fabian signs his growing business up to Off-Sure he guarantees that he can drive down his costs to that of his new competitors and keep his business growing!

Off-Sure - Offshore banking for the little guy!

Theurgism - Micah White (objective-spiritual)

Revolution requires divine intervention: only God can save us now. The esoteric branch of activism. Magic, ritual and influence external reality. • Miracles like freak weather at an opportune moment, a life-changing dream experienced by a powerful ruler, or a fluke that catapults a movement to prominence are examples of how supernatural forces intervene in the world.

Young, Cafe owner - 'Titti' Woodgate, describes her passion for her community based coffee shop. With her policy of paying a living wage and providing secure jobs for all her workers.

With a Starbucks opening in the same square the young hipsters are drawn to the bigger and American business. All the while, the community stands to loose it's former 'centre' point..

Not for much longer! As Augustina signs her community business up to Off-Sure she guarantees that he can drive down his costs, pay people fairly and keep providing the community base that all the locals adore!

Off-Sure - Offshore banking for the little guy!