ADIDAS - Adidas - X / Cause Chaos 

Our commercial direction debut. Man meets machine in this explosion of colour, movement and sound. Brutally jumping from slow motion and live action footage gives this film energy and a sense of disorientation. 

We build a bullet rig that spun the shoes from seven different axis points whilst sliding towards the camera at eight meters per second. after a great deal of experimentation with explosives and mechanical solution we found the best way to shoot the paint powder at the shoes was good old manpower - Or in this case six women! Shot on a phantom camera at 25000 frames a second - with our long term collaborators and friends Michael Brooke - http://www.brookecamera.com/ & Dylan Galletly - aka full force wolf horse - http://www.fullforcewolfhorse.com/